Global Sales & Brand Strategy
specialized in footwear and accessories brands.
A thoughtful approach to global growth.
Partnering with fashion and accessories brands to build meaningful wholesale businesses through strategic positioning, global distribution, and long-term relationships. From market strategy and brand representation to retailer introductions, wholesale sales, and long-term account development, every partnership is tailored with intention.
ABOUT
For over 12 years, I've partnered with footwear, accessories, and contemporary fashion brands to build thoughtful wholesale businesses through strategic distribution, brand positioning, market representation, and long-term retail relationships.
Working across North America, Europe, and Asia, I've represented advanced contemporary and luxury brands at every stage of growth - from emerging brands entering the market for the first time to established businesses expanding their global presence.
My role extends far beyond opening accounts. I become an extension of each client's team, leading every stage of the wholesale process from strategic market planning and buyer appointments to showroom representation, sales execution, retailer introductions, and long-term account development. By combining executive-level strategy with hands-on execution, I help build businesses that are commercially strong while remaining true to their vision.
Every partnership is built with intention, every relationship is cultivated for the long term, and every decision is made to support thoughtful, sustainable growth.
CAPABILITIES
Wholesale Sales
Helping brands build thoughtful wholesale businesses through retailer partnerships, market strategy, and long-term account growth.
Brand Strategy
Clarifying positioning, pricing architecture, product assortment, and market opportunities to support sustainable growth.
Merchandising
Using retailer feedback, sell-through insights, and assortment planning to create stronger collections season after season.
Global Distribution Strategy
Building intentional expansion plans across North America and international markets through the right partners.
Market Representation
Representing brands during market appointments, buyer meetings, and ongoing account management with a relationship-first approach.
Creative Direction
Supporting brands with presentation, storytelling, wholesale materials, and visual communication that strengthens market positioning.
PARTNERSHIPS
BICO
KIANA GHAVIDEL
KOLANE
LUCASHEVA
STUDIO BILLE
PREVIOUSLY
AUREUM COLLECTIVE. AMINA MUADDI. BENEDETTA BRUZZICHES. BRITT NETTA. CASTANER. GEDEBE. JOES JEANS. LOUIS VUITTON. MANEBI. MISSONI. NO. 21. THEMOIRE. PAIGE. PARIS TEXAS
HOW I PARTNER
Thoughtful growth.
Expansion should strengthen a brand, not dilute it. Every retailer, market, and opportunity is considered through the lens of long-term positioning.
A global perspective.
Working across North America and Europe has shaped an international approach to wholesale that balances local relationships with global growth.
Relationships over transactions.
The strongest wholesale businesses are built on trust. I believe lasting partnerships come from understanding a brand's long-term vision—not simply securing the next order.
Loyal to brands.
Trusted by retailers.
Built for the long term.
CONTACT
Let's build something meaningful together.
